THE SHORT HISTORY OF
CONVERSATIONAL STRATEGY

All it took was a couple for new use cases to get some traction and suddenly, anyone of any size in the market for a Conversational Application could choose from a conversational of human resource and recruitment applications, team communications, mental health, and marketing apps built as conversations, apps that talk to you in type or voice or both, delivered from this or that enterprise cloud, and powered by this or that dazzling AI. And, of course, all of the above came with a free minefield of personnel, training, and organisational problems.

 

Let’s just say things got complicated in a hurry, and companies realised they needed guidance on an increasingly important arena. 

SO WHY CHOOSE TCC

Most “Digital Strategy” is of the “Research, Write, Vaguely Remember” variety, Little-read strategies sit on a server somewhere, gathering digital dust. Call us weird but TCC wants its strategies to actually happen. That’s why we’ll bring a full strategy to our kick off meeting, because it’s easier to rewrite than create from scratch. That’s why every multi-app strategy we create comes with a “vanguard” app, a high-impact, low-cost, conversational app that leads the overall thesis of the strategy, along with the roadmap to build it at startup speed. And finally, we center all our work on the believability and relatability of empathic technology, which makes applications more understanding, and more like us.

WHO TCC WANTS TO WORK WITH

Covid is profoundly changing us. We took stock of everything, and the numbers, temporal and spiritual, didn’t add up. Only 9% of Britons want their pre-Covid lives back. Everyone else, their values “undistorted” by a virus once more see clearly “People are more important than stuff.”  The clients we want to work with share our view what, with apologies to Madonna, we’re living in a post-material world. And we think our conversation should reflect that. Empathic Technology isn’t for everyone. It’s for clients who put people before profit. 

PRIVATE SECTOR

Enlightened, listed enterprises across many business sectors, which demonstrate their commitment to the common good through their core products and services. 

NON-PROFIT SECTOR

Large non-profits which play a clear and tangible role in improving public health, and welfare, protecting the most vulnerable. Major medical charities with important public service messaging. Community non-profits large enough to benefit from scalable M-Tech solutions.

THE PUBLIC SECTOR

For many Britons, The Public Sector is the economy rather than ‘just’ a third of it. But the price of Covid has put the Public Sector in danger of even more cuts. More than ever, the potential user loyalty boost and cost-saving efficiencies that Empathic Technology can offer should be explored, planned, piloted and implemented. The list of potential clients is long.

OUR PRACTICE

"IT'S ALWAYS EASIER TO REWRITE"

Our head consultant, Simon Gornick, used to write screenplays, a skill which turns out to be incredibly useful in this sector. “Usually, only a few sequences of the first draft make it into the final cut of a Hollywood movie. But even if none of it makes the final cut, the first draft is still a critical first stage in the process”. The reason is simple, and a classic rule of thumb for screenwriters since the dawn of the talkie. “It’s always easier to rewrite”.

ACTION STRATEGY

Each framework contains a series if what we believe to be must-have formats for a successful implementation and rollout of an M-Tech. These are presented along a timeline, covering everything from budget, to impact hires, team training, format development, conversation engine choice, target audience research and sample conversations. But most importantly, they’ll adhere to our M-TECH best practices. 

Here's A concept.
"DO SOMETHING"

The heart and soul of the “Action Strategy” is that it ends with actually, literally, “doing something”. AKA “building something” at startup-speed, with start-up energy and ideas”. While some might see “doing something” as tactical, we believe it signals commitment to the strategy to key stakeholders, and lays the foundations for success in the future. Plus during that critical phase, the client gets a crash course in everything to do with the strategy. So they can contribute more to the M-Tech, see it as it develops, and feel less like passengers. 

BUILD YOUR FIRST M-TECH PILOT
IN SIX MONTHS

Doing something. 

 

That’s what the Action Strategy is all about. We’ll zero-in on a low-cost, high-impact M-Tech conversation app that can be cranked out and tested with live users within six months. 

 

We call it the “Vanguard”. 

 

 

The Vanguard represents the promise of the full strategy. It’s the proof that you mean business, and gives you a sense of what machine conversation can do for y0ur users and how they relate to you.  Once it’s completed, your ability to communicate your ideas will be  vastly increased, and it will most likely jumpstart a lot of creative activity.

to rebuild public trust
government needs something
governments rarely have.


imagination.

SIMON GORNICK

As a Person with Parkinson’s Simon understands the power of empathy. Everyone with a chronic condition relies on it. Increasingly, in the world we live in today, it seems to be in shorter and shorter supply. One place where this is most definitely not the case, is in an NHS Hospital, like the one Simon spent two weeks recovering from brain surgery for his condition. The dedication, selflessness, and compassion to the patient, whoever they are, is truly magnificent. It’s a testament to the power of empathy and its close relative, altruism. The world would be a better place if we embraced the latter and let go of our petty pretensions of importance as individuals in some imaginary race to an imaginary summit. That world is a mythological construct, constantly reinforced, but ultimately built on sand. M-Tech is our contribution to creating this better world for all of us.

 

With a background in BBC and LWT Current affairs TV, and a former screenwriter, Simon was one of the first conversation designers to experiment with applying screenwriting character creation and dialogue principles to the conversational space way back in 2016.

 

Simon prides himself on deep domain knowledge from a business, content, and technical perspective as the foundation of TCC’s focus on the importance of creative imagination as a design and development tool which can open a vista of exciting, thought-provoking choices to the client. 

 

It was the onset of Covid crisis when we started to explore altruistic technology in a post-Covidian future as a response to the relentless individualism and inequalities of an increasingly fractured society. With 91% of Britons not wanting to go back to the way it was before Covid (an average of 3 polls) it’s clear a need was met by the pandemic’s “side effects”, which nobody wanted to relinquish. 

 

That need, we believe, was a proactive public sector – delivered, somewhat begrudgingly, by a government programmed to cut rather than spend. But Covid’s tsunami demand shock forced its hand, and it had no choice but pay through the nose for a world which gave spiritually starved Britons more time, more family, more appreciation of the essence of life, and a lot less hamster wheel.

 

The result was a nation deprogrammed in a matter of weeks which began looking for more imaginative change from a government ill-equipped to deliver it. As tall an order as it is, it’s up to us, and others like us, to help this government and those which follow it see that the public sector, a digital overhaul, and targeted conversational technology, can deliver surprising, optimistic solutions to a host of the country’s most pressing problems.

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